How to Make Money During Halloween
Today, Halloween is an international holiday, though in most countries it is not a day off and an official holiday, celebrated every year on October 31. The fashion for the paraphernalia of the event, to one degree or another, has affected the entire world. Especially small and medium-sized businesses. By this day people try to decorate rooms thematically, and unusual events are sold in stores, and nightclubs and restaurants hold theme nights. In general, another reason to have fun, another reason to earn.
At first glance, it seems that Halloween is one of the most profitable events of the year. But at second glance – you notice that the competition on the eve of All Saints’ Day is just raging… Is it so profitable to launch campaigns at this time? And if so, what do you need to do to go to a tangible advantage?
Retailing Halloween-themed products
The store should sell a wide range of Halloween-related products: pumpkins, costumes, masks, makeup products, greeting cards, balloons, “surprise” toys, candles, lamps, fireworks, candy wrappers, “themed” sweets, etc. And do not forget to connect the possibility of online shopping. And with trade promotion optimization, you can prevent losses, maximize profits and optimize customer service not just for the holidays.
Pumpkins to order
What’s Halloween without a pumpkin? But many people simply don’t have the time to carve it themselves. So such people don’t bother and buy a “ready-made” one. Let’s take this idea as well.
Organizing a theme party
The idea is useful for those who already have their own venue: a dance club, disco, or restaurant. After all, this is where you can throw a grand party in the style of Halloween. Entrance to the institution can be made free for those who have good-themed costumes.
If you do not have your own venue, but you’re burning an idea to organize a party, the appropriate area can be rented, and work of the money spent on ticket sales and the corresponding markup on refreshments. Of the additional costs will be required to pay for advertising, decorating the hall, and pay for the work of the presenters.
Confectionery: scary food
If you have your own pastry shop or bake sweets to order, then by all means launch the release of “scary” baked goods. These can be cakes in the form of skulls or pumpkin candy. Production costs will not increase much, but sales and loyalty will increase.
Carnival costumes
Win-win option, because at Halloween parties, every guest wants to look “scarier” than others. There are simple costumes made of cheap materials, which allow only to indicate belonging to this or that “devil” (zombies, vampires, scary clowns, etc.). However, the range can be supplemented with expensive options, worked out to the smallest detail. Many potential customers are willing to give a lot of money to stand out at the event.
Separately, we should allocate children’s carnival costumes – perhaps the most popular products for Halloween. If you want to make money, then you should not ignore this assortment position. Well, of course, no one forbids you to diversify the range with a few savory carnival costumes for “adult” games – such things are also in good demand.
Cinema 7D
The maximum number of emotions on Halloween can be obtained by being among the devils in the Cinema 7D. Such entertainment is beginning to appear in shopping malls, attracting both parents and children to spend their leisure time. Implement an exclusive storyline, and the queues to your movie theater will be enormous.
Photos to remember
Beautiful costumes, killer makeup, damn fine decorations, exciting contests – in general, the holiday was a success! The only thing that people lack for complete happiness – it captures in the photo those beautiful moments. As practice shows, the services of photographers are in demand these days as never before – from corporate photo shoots to private photo studios.
Conclusion
A seasonal business can be extremely profitable if properly organized. All Saints’ Day is a very popular holiday, so Halloween merchandise is in great demand. Even if you don’t have much experience in business, this particular endeavor can be your first step – it will be very difficult to go broke. Follow the above tips to make a good profit and realize what you have in mind!
