Album Review: Helen Love – This Is My World (Alcopop! Records)

Welsh cult-icons Helen Love will release their forthcoming new 10th album ‘This Is My World’ on the 28th of January 2022, via Alcopop! Records.

Commenting on the change of direction behind the new record, frontwoman Helen Love says:

The album that I started recording on a misty wet February day earlier this year is not the record I was expecting to make when I finished it on a cherry blossom weekend in early April. The songs seemed to just fall out of the sky. The fuzz pedal stayed in its box, the amps were turned down, the synths made way for trumpets and a string section came out of the cupboard…whatever this record is, it’s honest.

It is fair to say that Helen Love have earned the right to do what they want and while This is My World might feature some stylistic changes, it’s still the indie-punk darlings doing what they do best. Namely creating catchy, memorable pop-infused music to give you feelings of introspection and reflection.

The album is strong from beginning to end but there are some standout moments. One being the foot-tapping and smile-inducing opener of My Seaside Town. A track that has trumpets and bells throughout that help enhance the tracks uber-catchiness.

Another is the pretty melody and pensive lyrics of Go-Kart, a track that has such a lightness and nostalgic feeling to it. Whereas Let the Sunshine In is exactly as it sounds, cheerful and bright, the upbeat tempo being a nice pick-me-up. Although it would be remiss to not mention the dance-club banger that is the title track too.

It is well worth noting that these are just the standout tracks. The ones around these are still classy and captivating listens. Tracks that still make a splash and have plenty of hooks too. Although the major one is Helen Love’s voice and lyrical content.

It’s half an hour of relaxed and melodic nostalgia and meditation. Poppy, rocky and alternative music to warm the heart and soul.

Helen Love – This is My World Full Track Listing:

1. My Seaside Town
2. Billy Liar
3. Go-Kart
4. A Quite Good Time
5. Let The Sunshine In
6. Our House
7. First Day of June
8. The Social Club
9. Clearing Out Mum’s House
10. This is My World

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